The GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. You are going to learn everything you need in a GIF (I had to say it).
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How to send GIFs in email – where to get them, how to legally use them, and who supports them.What is a GIF (plus the pros and cons of GIFs in an email).When used properly GIFs can be a real marketing asset.
But what about using GIFs in email? Do GIFs play in emails? How do you insert a GIF in an email? And what about Outlook? You see GIFs all the time in the world (and probably enjoy a lot of them). This Sprout Social email has GIFs to clearly show how easy it is to solve your problems with their features. When you do it right, it’s not much of a contest.
But between a stationary image and a GIF, which do you think is more likely to keep a person’s interest beyond the 11-second cut-off time? You have to make it impossible for people to look away.Ī regular image is a perfectly good option that works in an email. But if someone is only looking at your email for 11 seconds, your email has to do more than catch your eye. Yes, inviting colors and clear copy improve your email clicks-throughs. What about using GIFs in email marketing? Yes, but what about going a step further than a classic, stationary image?
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